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The Importance of your Business Identity

Let’s talk about your Business Identity


Ever wonder why you’re not getting your ideal clients? Or why you’re having difficulty advancing and hitting that benchmark of success?


Well the answer is the WHY.

This week on the blog we’re talking all things brand identity because it’s crucial for your future success.


Your brand is the identity of your business – the image you wish to portray to the world. It is one of your company’s most valuable assets. Branding is the nuanced art of actively shaping your brand with creativity, skill and strategy. Every brand needs to establish an identity that sets itself apart from the competition and sparks a connection with its audience.



So how does one do this? Glad you asked ;)


Together we are going to find your niche and your brand values - and THIS is the magic ingredient to building, scaling and getting your ideal clients!


I’m dropping these gems FREE for you, so dive in!


What’s a niche?

  • A niche is a specialized segment of the market for a particular kind of product or service. In business, your niche is what sets you apart from your competitors. What makes you different from other product/service offerings on the market?

  • Remember, when finding your particular niche, make sure you do the research and know what you’re offering and figure out how it’s different. And everyone has a niche!


Your most important aspect is your WHY. Think of your answer to these questions:

What is your purpose?

What problem are you trying to solve to your ideal client?


NEXT - we do this super crucial - but very exciting task - called your Brand Blueprint. Meaning, how to define your brand in 7 unique words.


These 7 words cover different attributes - Physical, Emotional and Talent.


Confused? Don’t be!

Here’s some steps for you to follow:


Physical (Descriptive Modifier)

  • Think physical attributes. Tip: rather than asking, “What is a brand?” a better question might be, “Who is a brand?” Every brand has a persona. So, think of your brand as a person - and think of every aspect of that person.

Image

Appearance

Personality

Traits


Emotional (Emotional Modifier)

  • Think emotional attributes - like your brand persona in terms of emotional characteristics, and your brand perception in terms of what your consumers will feel when experiencing your product or service.


Talent (Brand Functions)

  • It describes what your brand does and it also covers your niche.

Of course your brand is much more than a font and a logo.

There are multiple steps that lead to finding your ideal brand. Your brand’s niche and values are just two of the many elements in creating and perfecting your business.


Want to know how to get to these 7 words in an effective, accurate and curated way? I promise you these are the keys to really define your identity and get your ideal clients, build your audience and advance your business.


My branding 101 course takes you through every step to help you identify and build a brand that has the potential to become the “Nike Swoosh.”


I’ll leave you with this -

It is vital to remember and recognize that being different in a crowd is not a disadvantage. It is, in fact, your advantage.


My branding 101 guide and template breaking down niche’s will become your branding blueprint, it’s the steps you need to make your passion a true business.



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