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The likes, comments and posts we share on social media can often seem inconsequential, but they matter. Because building a social media presence isn't as simple as getting more followers.

So here are some simple yet effective tips to build a better social media presence for you or your brand.

Starting off simple,

Know your audience

Pro tip: "everyone" is not your audience. So try asking yourself these questions:

  • Where do you post more? Instagram, YouTube, Facebook?

  • The type of content do you publish or what type do you strive to publish?

  • What's your brand’s voice? / What's your brand personality?

Look at Lululemon. They use photos of people actually using their products, especially in motion with smiley faces.

Create a Calendar

No, it won't be "extra" of you to build a content calendar.

In fact, it will allow you to stick to a timely schedule. Posting content on a certain schedule is beneficial because it allows you to fine-tune each of your posts for each platform without having to jump between sites. It also helps you to avoid content repetition, ensuring each of your articles or pictures gets the most attention possible.

I recommend It offers a free plan, enabling you to post up to 60 pieces of content per platform per month.

and of course,

Have fun with it!

Social media is meant to be fun, gain connections and express yourself.

Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Brands used to come off like robots but now, a human social media presence has become an expectation among many followers. Take Wendy's twitter account as an example (Just hear me out...) the account has a whopping 3.7 million followers. Why? They tune into their young audience, use humour and of course, have a clever bio: "We like our tweets the same way we like to make our hamburgers: better than anyone expects from a fast food joint."


Being recognized on any social media platform is great but being recognized by top tier publications is even better.

Recognition in large publications means you and your work will gain more readers which equals more clients. You’ll also establish instant credibility and of course have brand awareness.

So how does one achieve this recognition? With a pitch.

A pitch is a perfectly curated blurb about a specific product or service launch, event or story angle. It is short, captivating and targeted to specific editors at publications. Lucky for you, I have crafted a full proof - pitching template - that will help you start or refresh your skillset and tune up your craft of pitching.


By signing up for my weekly newsletters you will receive instant access to all the tips and secrets in the public relations industry.

You can trust me

I have a lot of experience that will help you be prepared to pitch to top-tier publications - allowing you and your hard work to receive the recognition it deserves.



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